What's the difference between the Package tiers in the Pricing Engine?
Pricing Engine shows me Package A through D for a creator. What exactly does each package include and how should I decide which to recommend to a client?
Jake TorresSparkLine Q&A Forum
Ask questions, share insights, and learn from influencer marketing professionals.
Should I include YouTube Shorts in my sponsorship package?
Negotiating a deal with a creator who posts both long-form and Shorts. They're asking for an add-on fee for Shorts placements. Is it worth it?
Priya SharmaHow many creators should I include in a single campaign to hit scale?
For a mid-budget campaign (~$40K), is it better to go deep with 1–2 bigger creators or spread across 5–7 smaller ones? Trying to hit around 1M total views.
Natasha W.CPM vs CPV — which metric should I use to evaluate influencer ROI?
My client keeps asking me to report CPM but I feel like CPV is more meaningful for YouTube sponsorships. Am I right or am I missing something?
Ryan O.What does the 'Inactive Creator' warning mean and should I still work with them?
Got an 'Inactive Creator' flag when running a SPARK analysis. The creator still has 800K subs and recent comments on their videos. What's triggering this and does it matter?
Leila H.How do I build a creator roster for a brand that's completely new to influencer marketing?
Working with a client who's never done influencer marketing before. They have a $30K quarterly budget and sell home organization products. Where do I even start with building a roster?
Derek M.How do I use the Matching Engine to shortlist creators for a product launch?
Launching a new D2C supplement brand next quarter and want to build a creator roster from scratch. Any workflow tips for getting the most out of the Matching Engine?
Priya SharmaTips for negotiating rates with creators who inflate their pricing?
Running into creators quoting 3–4x what I'd estimate their actual value at based on performance data. How do you negotiate without burning the relationship?
Marcus ChenWhat counts as a 'good' SPARK score when evaluating creators?
Just started using the SPARK Engine. Getting scores ranging from 42 to 91 for the same niche. What thresholds should I be using to decide who makes the shortlist?
Marcus ChenIs a 2% engagement rate on YouTube good for a sponsored deal?
I'm evaluating a mid-tier creator (~400K subs) for a skincare campaign. Their average engagement rate is around 2% across recent long-form videos. Is that a good benchmark or should I push for higher?
Sarah Kim