What counts as a 'good' SPARK score when evaluating creators?

Just started using the SPARK Engine. Getting scores ranging from 42 to 91 for the same niche. What thresholds should I be using to decide who makes the shortlist?

Marcus Chen

Answers

Accepted answer

Generally: 70+ is a strong fit for most campaigns, 55–69 is worth a deeper look especially if the creator is in a niche where options are limited, and below 55 you should be intentional about why you're including them. That said, SPARK is campaign-relative — the score reflects how well this creator fits *your specific brief*, not their absolute quality. A 65 for a very niche B2B campaign might be better than a 88 for a generic lifestyle one.

Sarah Kim

Answer

The factor breakdown matters more than the composite number IMO. I always check the Audience and Reach sub-scores separately — a creator with a high composite but a weak Audience score usually means their subs are low-intent or geo-mismatched for your target market.

Priya Sharma