Launching a new D2C supplement brand next quarter and want to build a creator roster from scratch. Any workflow tips for getting the most out of the Matching Engine?
Priya SharmaSet up your campaign brief with the tightest niche you can — don't start with 'Health & Wellness', go straight to 'Fitness' or 'Nutrition' if that's your buyer. The matching algorithm rewards specificity and you'll get much cleaner results. Also run it 2–3 times with slightly different budget inputs to see how the roster changes. Sometimes a $5K budget swing unlocks a tier of creators that dramatically changes who's in scope.
Jake TorresWe found running two separate campaigns (one for YouTube long-form, one for Shorts) gives you better signal than a blended brief. The Matching Engine scores differently depending on format context and you avoid comparing apples to oranges in the same shortlist.
Leila H.