6
Weighted Factors
100
Point Composite Score
< 5s
Time to Score
2.0
Engine Version
The 6 Factors
Every match is built on six weighted signals
Each factor contributes a weighted percentage to the final composite score. Weights are optimised for influencer marketing conversion outcomes.
Niche Alignment
25%Exact match between brand industry and creator's content niche. Cross-references primary category, keywords, and audience interest signals.
Engagement Quality
25%Combined likes, comments, and view-to-sub ratio. Rewards authentic interactions and penalises inflated follower counts.
Reach Scale
15%Subscriber count tier converted to a 0–1 reach score — from Nano (10K) through Mega (5M+).
Growth Momentum
15%30-day subscriber growth rate normalised to a momentum score. Channels growing fast score higher and flag early-mover opportunities.
Content Style
10%Short-form vs. long-form ratio matched against campaign format preference. Penalises extreme ratios when the brief needs a balanced mix.
Consistency
10%Videos-per-month converted to a reliability score. Consistently posting creators earn higher trust and better delivery guarantees.
Score Interpretation
What your Composite Match Score means
High alignment across multiple factors. Pursue this creator — strong chance of campaign efficiency and audience resonance.
Some alignment present. May work well with the right content brief and creative direction. Worth a deeper conversation.
Low alignment — notable friction in niche, audience, or style. Consider alternative creators in your roster first.
Misalignment across most factors. Not recommended for this campaign. Use for reference against better-matched alternatives.